Giffgaff
 |
|
| Subsidiary | |
| Industry | Telecommunications |
| Founded | Slough, Berkshire, United Kingdom (25 November 2009) |
| Founder | Gav Thompson |
| Headquarters | Uxbridge, Greater London, United Kingdom |
|
Area served
|
United Kingdom |
|
Key people
|
Mike Fairman (CEO) Mark Bowden (CFO) |
| Products | Mobile telecommunications products and services |
| Owner | Telefónica |
| Website | giffgaff |
Giffgaff (stylized "giffgaff") is a mobile telephone network running as a Mobile Virtual Network Operator (MVNO) using the United Kingdom O2 network. Owned by O2's owners Telefónica, Giffgaff was launched on 25 November 2009.
Within 2010, its first year of operation, Giffgaff won two industry awards, the Forrester Groundswell Award in November, also the Most Innovative Community Award at the Social CRM Customer Excellence Awards. In November, Giffgaff was nominated for the Marketing Society's Brand of the Year, but lost to the department store John Lewis.
In June 2012, Giffgaff was named best MVNO (mobile virtual network operator) in the Mobile Industry Awards.
In 2014, Giffgaff won the Which? best telecom services provider award.
Since 2014, giffgaff has won the uSwitch Network of the Year, for 3 consecutive years.
At launch, the first product was a prepaid SIM card providing all standard 2G and 3G mobile phone services, charged on a pay as you use basis. After launch, bundles of minutes, texts and data, called "goodybags", were introduced. The idea for bundles emerged from the community forums.
In June 2012 it was announced that customers would be able to set goodybags to renew automatically once a debit or credit card was saved on the site.
On 17 October 2012 Giffgaff added data-only goodybags, called gigabags, to their lineup of products.
In March 2014 Giffgaff announced that it would add a line of 4G LTE goodybags available for purchase from April 2014.
In May 2014 Giffgaff announced that they were now an official Apple carrier, which was closely followed by another announcement that they would soon be stocking iPhones in their online shop – this would unlock options on iPhones that would have normally been locked for users, including tethering and voicemail options. iPhone devices were on sale from 4 June 2014.
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Wikipedia