Zip2
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|
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Formerly called
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Global Link Information Network (1995–1996) |
|---|---|
| Private | |
| Fate | Purchased by Compaq Computer in 1999 |
| Founded | 1995 in Palo Alto, California, United States |
| Founder |
Elon Musk Kimbal Musk Greg Kouri |
| Defunct | February 1999 |
| Headquarters | Palo Alto, California, United States |
|
Area served
|
United States |
| Products | Zip2.com Auto Guide |
| Parent | Compaq Computer (1999–) |
| Website |
www |
Zip2 was a company which primarily provided and licensed online city guide software to newspapers. The company started as Global Link Information Network in 1995 founded by brothers Elon and Kimbal Musk and Greg Kouri in Palo Alto, California with US$28,000 of their father's (Errol Musk) money plus US$6,000 from Kouri. Initially, Global Link provided local businesses with an Internet presence by linking their services to searchers and providing directions. Elon Musk combined a free Navteq database with a Palo Alto business database to create the first system. The company then began to assist newspapers in designing online city guides before being purchased by Compaq Computer in 1999.
In 1996, Global Link received US$3 million in investments from Mohr Davidow Ventures and officially changed its name to Zip2. Davidow Ventures changed the fundamental strategy of Zip2 from localized direct to business sales to instead selling national back end software packages to newspapers to build their own directories. Elon Musk was appointed the Chief Technology Officer and Rich Sorkin became the Chief Executive Officer. Zip2 trademarked "We Power the Press" as its official slogan and continued to grow. Zip2 struck deals with the New York Times, Knight Ridder, and Hearst Corporation, and its collaboration with newspapers made it a major component of "the U.S. newspaper industry’s response to the online city guide industry", according to the Editor & Publisher.
By 1998, the company had partnered with about 160 newspapers, including The New York Times, to develop guides to cities, either locally or at full scale. According to chairman and founder Elon Musk, twenty of those newspapers led to full-scale city guides. The New York Times reported that Zip2 also provided newspapers with an online directory, calendar, and email alongside their core offering.
Zip2 allowed for two-way communication between users and advertisers. Users could message advertisers and have that message forwarded to their fax machine. Likewise, advertisers could fax users and users could view that fax using specific URLs.
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Wikipedia