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Zillow

Zillow Group
Public
Traded as NASDAQZ
NASDAQZG
Headquarters Russell Investments Center
Seattle, Washington
Key people
  • Spencer Rascoff CEO
  • Stan Humphries Chief Economist
Revenue IncreaseUS$644.6 million (2015)
DecreaseUS$-149.5 million (2015)
DecreaseUS$-148.8 million (2015)
Total assets IncreaseUS3.1 million (2015)
Total equity DecreaseUS$215.1 million (2015)
Website zillow.com

Zillow Group, or simply Zillow, is an online real estate database company that was founded in 2006 and created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia. Spencer Rascoff is the current CEO of Zillow, Inc.

Zillow has stated that it is a media company that generates revenue by selling advertising on its web site. In April 2009, Zillow announced a partnership to lend its real estate search engine to the web sites of more than 180 United States newspapers as a part of the Zillow Newspaper Consortium. Zillow shares advertising revenue from the co-branded sites with the newspapers and extends its reach into local markets.

In February 2011, Zillow and Yahoo! Real Estate launched an exclusive partnership creating the largest real-estate advertising network on the web, according to comScore Media Metrix.

Zillow has data on 110 million homes across the United States, not just those homes currently for sale. In addition to giving value estimates of homes, it offers several features including value changes of each home in a given time frame (such as one, five, or 10 years), aerial views of homes, and prices of comparable homes in the area. Where it can access appropriate public data, it also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also get current estimates of homes if there was a significant change made, such as a recently remodeled kitchen. Zillow provides an application programming interface (API) and developer support network.

In December 2006, Zillow launched three new pieces of functionality: allowing users to post homes for sale and set a "Make Me Move" price (an informal way to pre-market a home), as well as a real estate . In 2006, Zillow teamed with Microsoft to offer Bird's Eye View, a feature in Microsoft Virtual Earth, that shows (in certain areas) clearer aerial photographs taken from airplanes rather than conventional satellite imagery. Zillow uses this functionality for entertainment-focused features on famous homes.

In December 2009, Zillow expanded its services to include the rental market. The addition of rental listings enabled users to list a home for rent and search for both rental homes and homes for sale.


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