Zetor
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| Privately held | |
| Industry | Heavy equipment |
| Founded | 1946 |
| Headquarters | Brno, Czech Republic |
| Products | Agriculture, Consumer & Commercial Equipment, Engines |
| Revenue | CZK 3.691 billion CZK (2015) |
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Number of employees
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681 |
| Website | www |
Zetor (since January 1, 2007, officially Zetor Tractors a.s.) is a brand of tractors, trademark and Czech manufacturer based in Brno Líšeň. Since June 29, 2002, the only shareholder is a Slovak Company HTC Holding, a. s. The Company manufactures farming tractors and tractor components (engines, transmissions, etc.). Currently, Zetor portfolio includes four model ranges with power from 60 to 170 hp. In the 70-year-long history, Zetor has sold over 1.3 million tractors.
The first buildings in the Zetor premises originated during World War II, so called in a “greenfield”. At that time, the plant was called “Flugmotorenwerke Ostmark GmbH Wien, Zweigwerk”; it produced aircraft engines for Nazi Germany. After the war, it became part of Brno Arms Factory called Zbrojovka. The name Zetor, which was later to become the name of the brand and which was used by the state Company to mark the tractors, was created by Rostislav Sapák, a member of the Economic Department, in spring 1946. The name is formed of the syllable Zet (the spelling of the letter Z in the alphabet, the first letter of the name of the Arms Factory “Zbrojovka”) and the suffix –or from the word tractor (or, respectively, from the word farming tractor, in Czech “ZEmědělský traktOR”). Other cryptonyms for the name are also possible.[1] In 1952, ZETOR moved to a new address in Brno, to the part of Brno called Líšeň, where tractors have been produced until today.
Zetor is the world’s first manufacturers to develop and launch production of safety cabins.
Abroad, Zetor is represented through seven affiliations in North America, the UK, France, Germany, Poland, Slovakia and India. Over the five past years, the export of the Company has reached 85-90 % of total production.
In 2015, 86% of total production of ZETOR TRACTORS a.s. headed to foreign countries. In addition to traditional markets such as Poland, Czech Republic, Slovakia and Germany, among significant markets of the ZETOR brand there were the UK, France, Ireland and Lithuania.
The history of ZETOR starts in 1946 when the first tractor was produced in Zbrojovka Brno. It was labelled Z 25 and mass production of these machines was launched without a single obstacle. Famous ZETOR tractors obtained their name through joining the “Z” letter representing the logo of the arms factory in Brno (Zbrojovka Brno) and the suffix “or” of the word “tractor”. Mass production of ZETOR tractors started in 1946 and the ZETOR trademark was registered in the same year. In 1952, ZETOR moved to a new location within Brno, Líšeň, where the tractors have been produced to this day.
In the late 1950s, ZETOR was the first to introduce a progressive and unique concept of using unified parts to produce tractors worldwide; the Unified Series I was launched. In 1968, the Unified Series II was presented; it included many innovative features of those times – e.g. the first safety cabin with rollover protection system in the world, mounted on vibration isolators. The new cabin also helped to reduce noise in the cabin below 85 dB. Thanks to these innovative procedures, the ZETOR brand was globally acclaimed and topped the charts of global tractor manufacturers. Soon, in the 1970s, the first six-cylinder ZETOR CRYSTAL 12011 tractor was designed. In 1976, ZETOR became the name of both the brand and the Company. The company continued to evolve and in 1991 the Unified Series III was launched; it underwent an innovation process at the turn of the millennium and received the ZETOR FORTERRA trade name.
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Wikipedia