Zentropy Partners

Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA. The company was co-founded by Patrick Bradley and Ryan Magnussen in 1995 with the aim of becoming the global provider of Internet services. For the next several years Zentropy gained recognition for excellence in interactive web-page design, notably developing the "Nesquik pan-European Strategy" which would serve as a model for child-oriented website design in the UK. The company expanded and established as many as 47 offices worldwide with locations in the USA, Europe, and Australia.

By the early 2000s, Zentopy Partners was considered one of the leading website development and e-commerce agencies in Central London, and in 2001 Zentropy Partners was named "New Media Agency of the Year" in the UK. The same year, Zentropy Partners was awarded a gold Clio Award under the category of Interactive Advertising for developing a homepage for the Laramara Foundation.

The name "Zentropy" is a play on the words "Zen" (the doctrine that enlightenment can be obtained through direct intuitive insight) and "Entropy" (a measure of the amount of energy in a system that is available for work). Taken together, "Zentropy" is said to represent a concept of chaos becoming order, then becoming chaos once again.

The company was founded in 1995 and was purchased by IPG when it was a fledgling Los Angeles interactive agency. Started shortly before the internet boom of the late 1990s, from 1995 to 2003, Zentropy Partners facilitated the design and development of several large name Internet sites, as large corporations rushed to develop the online components of their organizations. Their portfolio of clients included Sprint, Coca-Cola, GM, Johnson & Johnson, Nestle, Unilever and Microsoft. In 2001, they were named "New Media Agency of the Year" in the UK.

By 1998, Zentropy Partners had purchased and incorporated the advertising firms: Digital Café, Shandwick Interactive, and the French MDEO. In 1999, Zentropy Partners was purchased by the Interpublic Group of Companies (NYSE: IPG), which merged it with six of its other web companies in an attempt to create a leading digital advertising and web development and design entity. Interpublic Group operated Zentropy Partners within its McCann-Erickson WorldGroup division as McCann-Erickson's "digital arm." At this time, several offices across the world took on the Zentropy branding, giving the Zentropy Partners subsidiary an international presence. Locations included Los Angeles, London, New York, Paris, Frankfurt, Madrid, Minneapolis, Sydney, São Paulo and Warsaw.

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