Zamora (Spanish pronunciation: [saˈmoɾa]) is a city in southeastern Ecuador, capital of Zamora-Chinchipe province and cantonal head of Zamora Canton.

Zamora is the principal and populous city in Zamora-Chinchipe. It is located in the foothills of the Andes mountains at 970 m above sea level, on the convergence of the Zamora, Bombuscaro and Jamboé rivers.

Zamora has experienced a boom in growth in recent years, attributed to the discovery of gold in the surrounding region, by this has been known as Mining Capital of Ecuador and actually as well as City of Birds and Waterfalls, referring it to the constant presence of various types of birds and several waterfalls which emerge from the streams that surround the city.

The city stretches from west to east towards Cumbaratza. It is connected by several bus and coach trips to other cantons and provinces.

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