ZTT

ZTT
Parent company	SPZ Group
Founded	1983
Founder	Paul Morley Jill Sinclair Trevor Horn
Distributor(s)	SPZ Group
Genre	Various
Country of origin	United Kingdom
Location	London
Official website	www.ztt.com

ZTT Records is a British record label founded in 1983 by NME journalist Paul Morley, record producer Trevor Horn, and businesswoman Jill Sinclair. The label's name was also printed as "Zang Tumb Tuum" and "Zang Tuum Tumb" on various releases.

ZTT is an initialism of Filippo Tommaso Marinetti's sound poem Zang Tumb Tumb which had described "zang tumb tumb" as the sound of a machine gun.

The majority of the creative team at ZTT had first assembled when Horn produced the acclaimed album The Lexicon of Love for British pop band ABC.

A precursor to ZTT was the short-lived Perfect label, spun off from the newly founded Perfect Songs publishing subsidiary of Trevor Horn and Jill Sinclair's company. Perfect Recordings only released The Buggles' Adventures in Modern Recording and the singles derived from it.

In 1983 Horn, Sinclair and Morley founded ZTT Records which soon boomed into success. Sinclair became ZTT's managing director, while Paul Morley concentrated on marketing duties. In the same year Sinclair and Horn acquired Basing Street Studios from Island Records in exchange for distributing the ZTT label.

ZTT's first major signing was Frankie Goes To Hollywood, whose hits Relax and Two Tribes were among the most influential and best-selling singles of the decade. It was the label's second single, Relax, that became the label's first number one in January 1984. Relax stayed in the Top 75 for a full year and ZTT was well and truly established. During the 1980s also Grace Jones and Art Of Noise were ZTT acts to chart. In the early days, the label also helped to shape the very structure and format of pop music (its 12” remixes getting chart positions of their own and its T-shirts becoming the uniform of the 80s) and turned every aspect of the business of pop into entertainment.

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