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Yum! Brands

Yum! Brands, Inc.
Formerly called
Tricon Global Restaurants
Public
Traded as YUM
S&P 500 Component
Industry Restaurants
Founded 1997
Headquarters Louisville, Kentucky, U.S.
Area served
Worldwide
Key people
Revenue DecreaseUS$6.366 billion (2016)
IncreaseUS$1.625 billion (2016)
DecreaseUS$1.619 billion (2016)
Total assets
  • Decrease US$ 5.478 billion (2016)
Total equity IncreaseUS$5.656 billion (2016)
Number of employees
Approximately 505,000 (as of December 2015)
Divisions India
Subsidiaries
Website www.yum.com

Yum! Brands, Inc., or Yum! and formerly Tricon Global Restaurants, Inc., is an American fast food company. A Fortune 500 corporation, Yum operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide. Prior to 2011, Yum! previously owned Long John Silver's and A&W Restaurants.

Based in Louisville, Kentucky, it is one of the world's largest fast food restaurant companies in terms of system units—with 42,692 restaurants (including 8,927 that are company-owned, 796 that are unconsolidated affiliates, 30,930 that are franchised, and 2,039 that are licensed) around the world in over 130 countries.

Yum! was created on May 30, 1997, as Tricon Global Restaurants, Inc. from PepsiCo's fast food division as the parent corporation of KFC, Pizza Hut and Taco Bell restaurant companies. Tricon Global was spun out in late 1997. Tricon selected Louisville as its headquarters moving near the KFC Restaurant Support Center from the Pepsi HQ in Purchase, New York, by early 1998.

Tricon Global in 2000 agreed to test multi-branded locations with Yorkshire Global Restaurants. By March 2002, the Tricon-Yorkshire multibranding test consisted of 83 KFC/A&Ws, six KFC/Long John Silver's and three Taco Bell/Long John Silver's and was considered successful by the companies.

In 2001, KFC started test restaurants in Austin, Texas, called "Wing Works", which is a chicken wing line sold with one of a few flavored sauces. Also, KFC hired a consultant to develop a breakfast menu.

In March 2002, Tricon announced the acquisition of Lexington, Kentucky-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W Restaurants chains and its intention to change the company's name to Yum! Brands, Inc. On May 16, 2002, the name change became effective after a vote during the company's annual shareholders meeting, and on June 17, 2002, Yum! executed a two-for-one . Shortly afterwards, due to Yum!'s lifetime contract with Pepsi, Long John Silver's and A&W Restaurants (both of which previously served Coca-Cola products) began gradually switching to Pepsi products, with A&W Restaurants retaining A&W Root Beer from a separate deal with Dr Pepper/Seven Up (now Dr Pepper Snapple Group).


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