Yu (Jeffrey) Hu

Yu Jeffrey Hu is Sharon and David Pearce Professor at Georgia Institute of Technology’s Scheller College of Business. He is a Digital Fellow at MIT's Initiative on Digital Economy.

Hu, Erik Brynjolfsson and Michael D. Smith published the first academic paper on The Long Tail that used a log-linear curve to describe the relationship between Amazon.com sales and sales ranking.

Hu received his Ph.D. in Management Science and Information Technology from the MIT Sloan School of Management. He worked for Purdue University and MIT Center for Digital Business. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University, Beijing, China, and received a M.S. degree in Economics from University of Wisconsin–Madison.

Hu's research has been published in leading journals such as Management Science, Review of Financial Studies, Information Systems Research, Management Information Systems Quarterly, and MIT Sloan Management Review, as well as in the , New York Times, Reuters, Bloomberg, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine.

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