YouTube Spotlight
YouTube Spotlight channel logo
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| Available in | English |
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| Owner | YouTube, LLC |
| Website | www |
| Launched | July 2005 |
| Current status | Online |
YouTube Spotlight is YouTube's official channel, hosted on its own website. As explained by its name, the channel is used to spotlight videos and events on YouTube. Events that have been brought to light by the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploads videos including episodes of YouTube Nation, and annual installments of YouTube Rewind.
On November 2, 2013, the YouTube Spotlight channel briefly surpassed PewDiePie's channel, to become the most subscribed channel on the website. The channel ascended to the top position through autosuggesting and pre-selecting itself as a subscription option upon new user registration for YouTube. Throughout December 2013, the channel and PewDiePie struggled for the top position, until PewDiePie secured it on December 22. As of February 4 2017, the channel has earned over 25.5 million subscribers and 1.0 billion video views. The channel is ranked as the 4th most subscribed channel, behind PewDiePie, HolaSoyGerman, and JustinBieberVEVO.
Since 2010, YouTube has released an annual YouTube Rewind video through its Spotlight channel. All YouTube Rewind videos from 2012—2016 have surpassed 100 million views. The 2010 and 2011 videos, however, have less than 10 million views each. The 2016 video became YouTube's fastest video to reach 100 million views, doing so in just 3.2 days. It is also the third most liked non-music video of all time with over 2.75 million likes.
In January 2014, YouTube Nation was launched on its own channel, as a collaborative project between YouTube and DreamWorks Animation. DWA oversaw the production while YouTube managed the sales and marketing of the series. The series is a news series that rounds up information from the Spotlight channel.YouTube promotes the series through its Spotlight channel, as well. Early in its history, the series used guest hosts Grace Helbig, Hannah Hart, and Mamrie Hart (no relation) to help propel the series and its audience.
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