Yoni Freedhoff

Yoni Freedhoff, MD, CCFP, is an assistant professor of family medicine at the University of Ottawa. In 2004, he became the founder and medical director of the Bariatric Medical Institute which provides non-surgical weight management. He is one of Canada’s most outspoken obesity experts. He is also a popular video blogger; his YouTube channel is The Diet Fix: Why Diets Fail and How to Make Yours Work. In 2014, he published a book under the same title.

Freedhoff graduated with honors from the University of Toronto medical school. He received the Betty Stewart Sisam award which is given to the student who "has shown the greatest human understanding and care for the welfare and health of patients". He was board certified in March 2005 for bariatric medicine and was one of only three physicians in Canada to be board certified by the ABBM.

In 2007 he was recognized by the Canadian Obesity Network as a national obesity expert. In 2010, he served as the first Family Medicine Chair for this organization. In 2011 the University of Ottawa appointed him an Assistant Professor of Family Medicine. The Canadian Medical Association Journal once dubbed him a Canadian "nutrition watchdog."

In 2010, Freedhoff helped to co-found Reality Coalition Canada, a non-profit group of diverse Canadian experts whose mission is to promote evidence-based obesity prevention and treatment policies and messages.

His first book, The Diet Fix: Why Diets Fail and How to Make Yours Work, was published by Random House Crown Harmony in March 2014. A National Post review of the book said that Freedhoff uses "real research, not pseudoscience, along with a healthy dose of common sense gleaned from practical experience."

A review by Newsday described the book's concept of "post-traumatic dieting disorder", which includes feelings like guilt and depression that may occur after failed dieting attempts. A Scientific American review said that "this is not your average diet book" and noted that Freedhoff begins with a prescription for some chocolate. The review said that Freedhoff touches on the "toxic, obesogenic environment" of the modern world, but it lamented the fact that Freedhoff does not go into more detail on that aspect of the dieting problem.

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