Yell (company)
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| Subsidiary | |
| Industry | Online Marketing |
| Predecessor | British Telecom |
| Founded | 2000 |
| Headquarters | Reading, Berkshire, United Kingdom |
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Area served
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United Kingdom |
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Key people
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Richard Hanscott, CEO Tom Hargreaves, CFO |
| Products | Yellow Pages directory, Yell.com, Google PPC |
| Parent | hibu |
| Website | business |
Yell, also known as Yell UK, is the UK subsidiary of global media organization, hibu. Operating in the online marketing space, as of June 2015, Yell has created over 54,000 websites and managed 20,000 PPC campaigns for customers in the UK. Yell has been publishing yellow pages since 1966, originally as a portion of General Post Office, and launched its Yell.com website in 1996.
General Post Office first included Yellow Pages in its 1966 Brighton telephone directory. The General Post Office expanded its Yellow Pages throughout the UK in 1973.
In 1996, Yell.com was launched as a local search engine for UK businesses. Yell, previously owned by BT, announced a demerger from its parent company in January 2001, In May 2001, Yell was officially sold to venture capitalists Apax Partners and Hicks, Muse, Tate & Furst for £2.1 billion.
In April 2005, it was announced that Yell was partnering with Google to make local UK classified content available through Google's search engine. Yell integrated Apptus technology into its search engine to broaden is search capacity and enhance site development in 2008. In 2009, Yell expanded its offerings to include Google AdWords.
In October 2009, an app was launched for Yell.com on the iPhone app store. Yell UK announced that it was changing its traditional Yellow Pages A4 format to a smaller size in February 2010 in order to improve usage of the directory. At that time, the directories contained an average of 54% recycled fiber content.
In 2010 Yell moved in their new headquarters at One Reading Central, Reading, Berkshire, United Kingdom.
Richard Hanscott was named CEO of Yell in June 2011. In 2012, Yell's parent company Yell Group announced that it was changing its name to Hibu.
In August 2014, hibu UK changed its customer facing brand back to Yell. They re-launched with updated websites, pay-per-click advertising and a new display advertising proposition.
In 2016, Glassdoor named Richard Hanscott to its list of Highest Rated CEOs in the UK.
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