Yamaha Artist

A Yamaha Artist is a notable musical performer who, by invitation or application, endorses and performs using a Yamaha musical instrument. Acceptance as a Yamaha Artist is tantamount to a reciprocal endorsement by Yamaha. Like other musical instrument manufacturers, Yamaha supports its artists in various ways.

Yamaha's music artist program is managed by Yamaha Corporate Artist Affairs in Franklin, Tennessee. There is also an office in New York City which exclusively handles Yamaha Artists in the classical music field, as relates to Yamaha (piano) and Yamaha Band and Orchestra instruments - namely those in the brass and woodwind families. Other offices relating to Yamaha (guitar) and Yamaha Drums are located in Buena Park, California. The office in New York is known as Yamaha Artist Services, Inc. and was founded in 1987 and serves the world of Yamaha classical piano artists.

Endorsements from product manufacturers, certainly in the case of musical instruments, requires a personal relationship between an artist and professional services representative. Paraphrasing Peter Erskine, endorsement relationships go beyond providing free equipment, clinic support, advertising, logistical assistance, and the like. The relationships are often very personal and depend on good communication.

Contemporary musical artists

Jazz artists

Classical and experimental musical artists

Yamaha offers Yamaha Artists Services in select cities that include Paris, Seoul, London, Tokyo, and Moscow.

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