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Yahoo Search

Yahoo! Search
Yahoo! logo.svg
Yahoo Search page.jpg
Yahoo! Search page
Type of site
Web search engine
Available in Multilingual (40)
Owner Yahoo
Website search.yahoo.com
Alexa rank Increase 6 (January 2017)
Commercial Yes
Registration Optional
Launched March 2, 1995; 22 years ago (1995-03-02)
Current status Active
Written in PHP

Yahoo! Search is a web search engine owned by Yahoo. As of February 2015 it is the third largest search engine in the US by the query volume at 12.8%, after its competitors Google at 64.5% and Bing at 19.8%.

Originally, "Yahoo Search" referred to a Yahoo-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand. Originally, none of the actual web crawling and data housing was done by Yahoo! itself. In 2001, the searchable index was powered by Inktomi and later was powered by Google until 2004, when Yahoo! Search became independent. On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would henceforth power Yahoo! Search.

Seeking to provide its own search engine results, Yahoo! acquired their own search technology. In 2002, they bought Inktomi, a "behind the scenes" or OEM search engine provider, whose results are shown on other companies' websites and powered Yahoo! in its earlier days.

In 2003, they purchased Overture Services, Inc., which owned the AlltheWeb and AltaVista search engines. Initially, even though Yahoo! owned multiple search engines, they didn't use them on the main yahoo.com website, but kept using Google's search engine for its results.

Starting on April 7, 2003, Yahoo! Search became its own web crawler-based search engine. They combined the capabilities of search engine companies they had acquired and their prior research into a reinvented crawler called Yahoo Slurp. The new search engine results were included in all of Yahoo's websites that had a web search function. Yahoo! also started to sell the search engine results to other companies, to show on their own websites. Their relationship with Google was terminated at that time, with the former partners becoming each other's main competitors.


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