YP Holdings
| Private joint venture | |
| Industry | Online Advertising |
| Predecessor | AT&T |
| Founded | April 4, 2012 |
| Headquarters | Tucker, Georgia, U.S. |
|
Key people
|
Jared Rowe, CEO |
| Products | Digital Advertising Print Directories Web Design Listing Management Video Creation Local Search Ads SEO SEM Direct Marketing Display Marketing |
| Parent |
|
| Subsidiaries |
Yellowpages.com YP Connecticut Information Services YP Midwest Publishing YP Southeast Advertising & Publishing YP Texas Region Yellow Pages YP Western Directory |
| Website | http://yellowpages.com/ |
YP Holdings is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers a wide range of marketing solutions from building online presence to promoting local and national businesses through local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
The company was formed on April 4, 2012 preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management. Dex Media purchased YP Holdings LLC in 2017, officially announced in June 2017.
It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the YP The Real Yellow Pages name. It is headquartered in Tucker, GA.
YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising Solutions and AT&T Interactive divisions of AT&T. The directory business previously operated by Ad Solutions has had several incarnations.
YELLOWPAGES.com, rebranded as YP.com in 2012, is an Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages.
In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
Southwestern Bell Yellow Pages headquarters were utilized as central headquarters for all SBC Yellow Pages operations in St. Louis, MO at One Bell Center.
In 2004, SBC sold complete control of its joint venture with R. H. Donnelley, DonTech, to R. H. Donnelley. Telephone directories formerly published by SBC now became known as SBC Yellow Pages Published by R. H. Donnelley, and R. H. Donnelley's Illinois operations for SBC became known as the R. H. Donnelley Publishing & Advertising of Illinois Partnership. SBC merged Southwestern Bell Advertising, L.P. with Pacific Bell Directory's advertising division, creating SBC Advertising, L.P. As a result, "SMART" is eliminated as a nickname for all of the yellow pages operations, becoming simply SBC Yellow Pages.
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Wikipedia