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Xcitement Wrestling Federation

XWF Wrestling, LLC.
Privately held limited liability company
Industry
Founded 2001
Defunct 2011
Headquarters Tampa, FL
Spring Hill, FL, U.S.
Key people
Jimmy Hart - President
Parent SunWest Management Services, LLC

Xcitement Wrestling Federation (XWF) was an American professional wrestling promotion. The organization's heyday was from early November 2001 to late February 2002. Its birth coincided with the World Wrestling Federation's acquisition of AOL Time Warner's World Championship Wrestling. XWF's slogan was "No more prima donnas, no more politics... In your face!". They looked to promote a product that the whole family could watch and enjoy by bringing back pro-wrestling storylines with a 21st-century spin as an alternative to sports entertainment.

The previous number two and three American promotions, the aforementioned World Championship Wrestling and Extreme Championship Wrestling, had folded earlier in 2001, leaving only one national wrestling company. As such, the letter "X" in XWF stood for the missing variable in the sport. The official definition of the "X" became Xcitement as cited by "Mean" Gene Okerlund in the Extras on the XWF DVD and not "Xtreme" as sometimes written.

The idea of the XWF was generated when several wrestling superstars including Hulk Hogan, Jimmy Hart, The Nasty Boys (Knobs and Saggs) and Greg Valentine were pitched the idea by Kevin Harrington of replacing the then AOL Time Warner owned World Championship Wrestling which was then purchased by rival competitor World Wrestling Federation. The basis of the XWF was to create a wrestling federation showcasing Family Friendly entertainment all while displaying talents of current Wrestling Legends and future superstars similar to the format that was used in WCW Saturday Night / WCW Main Event. The reason was to create a PG style of wrestling that was opposite of what WCW was since the NWO started. It would also give the wrestlers another place to work since the WWF had become the only national televised game in town.


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