Xaxis (business)
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| Industry | Marketing and Advertising |
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| Founded | 2011 |
| Headquarters | New York, NY, US |
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Key people
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Nicolas Bidon, Global President David J. Moore, Chairman Christina Van Tassell, Global CFO Bob Hammond CTO |
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Number of employees
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1500 |
| Parent | WPP plc |
| Website | www |
Xaxis is a digital media platform.
Xaxis claims to have over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America and the Middle East.
Xaxis was launched by WPP and GroupM in 11 countries across North America, Europe, and Australia in June 2011. The creation of Xaxis was spurred from the rapidly growing demand for audience buying and solutions that allow advertisers to target specific audiences. The company’s goal was to manage what it described as the "world's largest" database of profiles of individuals that includes demographic, financial, purchase, geographic, and other information collected from their web activities and brick-and-mortar transactions. In early 2014, Xaxis announced the release of their second proprietary data management platform (DMP), Turbine. According to the company, the Turbine allows Xaxis to reach a variety of media platforms with a broad scope of audience buying capabilities that had previously been independently developed and optimized.
On December 3, 2013, Xaxis merged with WPP sister company 24/7 Media, a digital-marketing technology company. The merger was finalized January 21 2014.
Less than 3 weeks after the merger, Xaxis acquired Bannerconnect, an ad firm headquartered in the Netherlands. The merger was finalized January 21, 2014.
On September 22, 2014, Xaxis announced that AppNexus would be acquiring Open AdStream, formerly known as Xaxis for Publishers. In addition, WPP invested $25 million in AppNexus as part of a funding round by a public equity firm. The deal was finalized on October 31, 2014.
On March 30, 2015 Xaxis acquired the mobile ad-tech startup ActionX.
Xaxis launched Light Reaction on June 2, 2015. Light Reaction is a programmatic performance advertising business that sells clearly defined consumer outcomes. Light Reaction’s approach to performance leverages the data resources and scale of Xaxis to deliver highly measurable results for advertisers.
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Wikipedia