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XWA (professional wrestling)

X Wrestling Alliance
Acronym XWA
Founded 2007
Style Professional wrestling
Sports entertainment
Headquarters Sudbury, Suffolk, United Kingdom
Founder(s) Greg Lambert
Owner(s) Dann Read
Sister Pro-Wrestling: EVE
Website http://www.xwauk.com

XWA is a British professional wrestling promotion, based in the English south east town of Sudbury, Suffolk, dealing primarily in the professional wrestling industry. The XWA was formed in March 2007, following the demise of the Frontier Wrestling Alliance, when Greg Lambert formed the new promotion from its ashes and continues to run quarterly events in Morecambe, using FWA titles, some former FWA talent and a lot of new, local, talent. XWA's business focus is on professional wrestling.

Following the closure of the Frontier Wrestling Alliance (FWA) after FWA v IPW:UK Final Frontiers at Orpington Halls, Kent on 25 March 2007, Greg Lambert called a press conference announcing that he was unhappy with the circumstances of the FWA's defeat, blaming Robbie Brookside for interfering and costing Flash Barker the Losing Promotion Must Close match with IPW representative Martin Stone. Lambert stated that he intended to start a new promotion, the XWA. In reality, Lambert had wanted to change the name of the promotion from FWA to XWA so he could run the promotion as a storyline-based, family-friendly product centred on its British stars, rather than the more 'American indie-style' company geared towards young adults and with a heavy reliance on overseas imports which the FWA had always been. In summer 2006, Lambert and his business partner Mark Kay agreed to 'put IPW:UK over' in a promotion versus promotion feud to give IPW a boost, and also to give a storyline reason for the demise of the FWA so they could make a completely fresh start.

The new promotion was named 'XWA' because it was close enough to the original name to ensure some semblance of continuity for their regular fans in Morecambe. Lambert said when the promotion was formed that the XWA stood for high quality British wrestling featuring the cream of UK wrestling talent on shows in the best UK wrestling venue (The Morecambe Dome) in front of the hottest crowd in UK wrestling, and also stood for the desire to keep the name of the FWA alive.


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