The main feud (scripted rivalry) heading into WrestleMania was between Hulk Hogan and André the Giant. In January 1987, Hogan was awarded a trophy for his third year as WWF Champion while Hogan's best friend André was awarded a smaller trophy than Hogan's, for being undefeated in the WWF for fifteen years. Hogan congratulated his friend and said that André was the real champion of superstars all around the world, but André exited the arena before Hogan's speech was finished. In February, on an episode of Piper's Pit, Andre announced his new manager, Bobby Heenan, Hogan's longtime enemy. Hogan begged André to drop Heenan, but André refused. André said that he had come to challenge Hogan to a World Championship match at WrestleMania. He then ripped off Hogan's Hulkamania shirt and tore off Hulk's gold cross, turning heel. This culminated in their historic match at WrestleMania III in March, where Hogan defeated André to retain the title. During the match, he set a WWF record by scoop slamming the 520-pound Frenchman. At the first Survivor Series in November, André, One Man Gang, King Kong Bundy, Butch Reed and Rick Rude defeated Hogan, Paul Orndorff, Don Muraco, Ken Patera and Bam Bam Bigelow in a Survivor Series match. Shortly after the Survivor Series, following a nationally-televised match where Hogan defeated Bundy to defend his WWF championship, Andre sneak-attacked Hogan, choking him to the brink of rendering him unconscious, relenting only after several of the face wrestlers came in to pull Andre away. At about the same time as Andre's attack on Hogan, Ted DiBiase, a relative newcomer to the WWF who was using an evil millionaire gimmick, offered Hogan a large sum of money to sell him the WWF Championship, to which Hogan refused; knowing Andre's desire to decisively defeat Hogan, and his own desire for the championship, DiBiase enlisted Andre to win the championship him, and at the first Royal Rumble in January 1988, Hogan and André had their official contract signing for a WWF Championship rematch. Their rematch took place on the first edition of The Main Event in February, where André controversially won the title from Hogan in a screwjob plot involving a fake referee. After a reign of only 47 seconds André then sold the title to DiBiase and received a large sum of money. Andre revealed, in an arena interview with DiBiase a few weeks before the event, that he planned to take a year off and go on a cruise with the money DiBiase was paying him once he secured the title for him, thereby providing the explanation as to why Andre would sell off the belt he had wanted himself at WrestleMania III just a year earlier. WWF President Jack Tunney, however, vacated the title and ordered it to be decided in a 14-man tournament at WrestleMania IV.

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