Worshipful Company of Marketors
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| Location | Plaisterers Hall, EC2 |
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| Date of formation | 1975 |
| Company association | Marketing |
| Order of precedence | 90th |
| Master of company | David Pearson |
| Motto | Mercatura Adiuvat Omnes - Marketing benefits everyone |
| Website | www.marketors.org |
The Worshipful Company of Marketors is one of the Livery Companies of the City of London. The Company was founded in 1975.
The Marketors' Company ranks ninetieth in the order of precedence for Livery Companies.
Marketing as a recognised professional skill standing in its own right is relatively new and the idea for a City Guild for senior marketing professionals first came about in 1969. A working party was set up in 1973 and several senior Fellows of the Institute of Marketing subsequently helped gain the support of the Court of Aldermen in the City of London for establishment of a Guild. Reginald Bowden, chairman of the working party, became Founder Master, serving from 1975 to 1978. On 14 April 1978 Letters patent were presented to the Guild of Marketors and we became a Livery company. Reginald Bowden was followed as Master by several other members of the initial working party.
The Company is governed by a Court of Assistants. Each year the Court elects from its ranks a Master together with a Senior, Middle and Junior Warden. The Court is responsible for policy, strategy and overall management of the Company and appoints a Clerk to manage its day-to-day affairs. The Company’s membership is drawn from senior marketing practitioners and marketing services experts, together with recognised marketing academics.
The mission of the Worshipful Company of Marketors is to be the City Livery company for leaders in marketing. The Marketors promote marketing as a force for economic and public benefit, encouraging marketing education and marketing in practice. The Company's presence in the City of London focuses on the need for marketing principles being at the heart of corporate decision-making within the Square Mile and beyond. Like all Livery Companies following a tradition that is centuries old, Marketors support the City of London and the Mayoralty.
It aims to promote the benefits of marketing and encourage excellence in marketing practice.
One of the most important roles for all Livery companies is their charitable work and the support and recognition given to education and achievement of excellence in their profession or craft. More than £40 million is given annually to charities by livery companies. Members of the Marketors are expected to make a modest annual contribution to increase the capital of the Marketors' Trust from which awards and bursaries can be funded. The Trust also funds work supervised by the Marketors' Think Tank and makes donations each year to the Lord Mayor’s chosen charities. The Company, through advice from its Almoners, also provide assistance to members and their dependants who are in need.
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