Worldstar Hip Hop
 |
|
|
Type of site
|
Entertainment |
|---|---|
| Owner | Lee "Q" O'Denat |
| Revenue | $99,750,000 (Since 2011) |
| Slogan(s) | World Star! (yell) |
| Website | WorldStarHipHop.com |
| Alexa rank |
 1,205 (November 2016[update]) |
| Commercial | No |
| Registration | Optional |
| Launched | August 9, 2005 |
| Current status | Active |
WorldStarHipHop is a content-aggregating video blog. Founded in 2005, the site averages 528,726 unique visitors a day. Alexa ranks the site 342nd in site traffic in the United States and 1,212th for worldwide traffic. The site, operated by Worldstar, LLC, was founded at age 33 by Lee "Q" O'Denat, a Hollis, Queens-based hip-hop fan and Grover Cleveland High School dropout. Described by Vibe as a "remnant of the Geocities generation," the site regularly features public fighting caught on video, music videos and assorted content targeted to young audiences. O'Denat refers to the site as the "CNN of the ghetto." In 2012, Alexa Internet stated "Compared with all Internet users, its users are disproportionately young people and they tend to be childless, moderately educated men 18–21 who browse from school and work."
Lee "Q" O'Denat started the website in August 2005 as a distributor of mixtapes. Shortly after the website's beginning, hackers destroyed the website. O'Denat later restarted it as a content aggregator. Thereon, WorldStar focused on hip hop beefs, in addition to softcore pornographic video models, which were previously popular through "street DVDs" such as Smack, Cocaine City, The Come Up and other raunchier counterparts. O'Denat used the setup of OnSmash.com, a website which had already been distributing that sort of material. O'Denat said that this led to tension between the two websites. He added "Once we went 100 percent video, showing that original hood stuff, we prevailed."
The P. Diddy promotional video of Cîroc vodka premiered on WorldStar. By 2012, BET had voted World Star Hip Hop as the "top hip hop and urban culture website" for three years in a row. On August 5, 2014, Deadline reported that Paramount was working on a film based on the site with Russell Simmons expected to produce the film.
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