World Series of Poker Europe

The World Series of Poker Europe (WSOPE) is the first expansion effort of World Series of Poker-branded poker tournaments outside the United States. Since 1970, participants had to travel to Las Vegas if they wanted to compete in the World Series of Poker (WSOP). Although the WSOP held circuit events in other locations, the main tournaments, which awarded bracelets to the winners, were exclusively held in Las Vegas. The inaugural WSOPE, held in 2007, marked the first time that a WSOP bracelet was awarded outside of Las Vegas. From its inception to the 2013 tournament, players from 19 countries — USA (10), France (4), UK (3), Denmark (3), Canada (2), Norway (2), Portugal (2), Italy (2), Afghanistan, Germany, Indonesia, Spain, New Zealand, Sweden, Tunisia, Switzerland, Australia, Italy and Finland — have won bracelets.

In 2004, Harrah's Casinos purchased the rights to the WSOP label. Harrah's later purchased London Clubs International (LCI). LCI operates three casinos in the London area—Fifty, Leicester Square, and The Sportsman. After the purchase of these casinos, Harrah's decided to expand its WSOP label into Europe. European casinos typically have a different environment than those in the U.S.Jeffrey Pollack, the WSOP Commissioner, indicated that the WSOPE would have a "style and flair that is both unique and appropriate to the setting. So don't be surprised if we require participants to wear blazers at the tables. If James Bond were hosting a poker tournament it may look like the World Series of Poker Europe."

The WSOPE was entering a crowded field as many major poker tournaments were already established in Europe. Pollack, however, believed that brand recognition of the WSOP and that the "WSOP bracelet is the most recognized poker hardware globally will allow the WSOPE to quickly catch up."

In marketing the WSOPE, Harrah's Casino did not rely upon the reputation of Harrah's or the WSOP alone. On July 5, 2007, Harrah's announced its alliance with England-based Betfair, one of the largest online gaming companies in the world. The agreement builds on Betfair's European reputation in advertising the WSOPE while creating the largest agreement between a web-based and brick-and-mortar casinos. Due to changes in U.S. laws, effective in 2007, the WSOP could no longer accept money from online gambling companies. This prevented the WSOP from acknowledging WSOP qualifiers from online events. The WSOPE is not bound by this limitation. The United Kingdom Gambling Act of 2005 allows for legal regulated online poker sites. Furthermore, as the laws that govern the age of gambling differ in England than the U.S., the WSOPE admits younger players. In 2007, four of the five finalists at the first event of the WSOPE had won bracelets. Thomas Bihl, however, outlasted each of them to claim the first-ever WSOPE bracelet. No previous bracelet winners played at the second final table; Dario Alioto won the bracelet. Annette "Annette_15" Obrestad, became the youngest player to win a WSOP bracelet event at age 18 years, 364 days in the final event of the tournament.

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