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World Modeling Agency

Jim South
Jim South at World Modelling 20050215.jpg
Born James Marvin Souter, Jr.
1930s
Dallas, Texas
Occupation Talent agent

Jim South (born in the 1930s as James Marvin Souter, Jr. in Dallas, Texas) is a recruiter and agent in America’s pornography industry.

South sold insurance in Dallas for a few years and moved to Los Angeles in 1968. He opened a fashion modeling agency first, then formed the World Modeling Talent Agency in Sherman Oaks, California in 1976. The agency represented many performers and models who worked in adult movies and magazines.

World Modeling became infamous for unknowingly representing a then underaged Traci Lords. Through South's agency, 15-year-old Lords started nude modeling under the stage name Kristie Elizabeth Nussman. Lords became the September 1984 Penthouse "Pet of the Month", for which she earned $5000, and first performed in pornographic movies in October 1984.

Following the May 1986 revelation that most of Lords' porn work was illegal, South was arrested on March 4, 1987, and was among those later charged by the U.S. government with pandering and child pornography. The charges were eventually dismissed after the discovery that the government had issued Lords a passport under the name Kristi Nussman.

In an interview South said, "The only reason that (the charges were) dropped was that the federal government that saw the very same ID I saw gave Traci a passport to go to Europe to make an X-rated movie." That movie, Traci, I Love You, which was made in Cannes soon after Lords' 18th birthday, is her only legal porn film in the United States.

In interviews and her book, Lords held him in perpetual contempt for what she sees as his (and others') unapologetic role in her sexual exploitation. She stated that she named him "Tim North" in her autobiography not for legal reasons but as a means to protect people from him, and to avoid giving him and his company any publicity, which could draw young women into the sex industry. Lords wrote that South gave her cocaine and champagne during her first nude photo shoot at World Modeling.


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