World Branding Awards
| World Branding Awards | |
|---|---|
 |
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| Awarded for | Excellence in branding |
| Location | Kensington Palace, London |
| Presented by | World Branding Forum |
| Hosted by | David Croft. Olivia Wayne |
| Act(s) | Ben Hanlin |
| First awarded | 2014 |
| Last awarded | 2016 |
| Winners | List of World Branding Awards winners |
| Most awards | Apple, British Airways, Barclays, Coca-Cola, HSBC, McDonald's, VISA |
| Official website | awards |
The World Branding Awards is an international award presented to some of the best global and national brands for their work and achievements in branding. The awards are organised by the World Branding Forum, a registered global non-profit organisation based in London.
There are three tiers of awards: a Global Award is presented to international brands; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award, presented to brands from participating countries. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.
The 2015 awards ceremony took place at the State Apartments of Kensington Palace in London.
Nominations for the awards can be made by brands owners, custodians, agencies or the general public. There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award which is presented to the very top brands in participating countries at the awards. Brands who are global winners are not awarded again on a national level.
Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There are also other awards for individuals voted for by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding. Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the general public has about the brand are also taken into account.
The award trophies are made in Stratford-on-Avon, manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo. The trophy is on display at the Museum of Brands, Packaging & Advertising in London.
For the 2015–2016 period, more than 65,000 consumers voted for 2,600 nominated brands from 35 countries. 118 brands from 30 countries were eventually declared winners.
The 2015–2016 awards ceremony took place on 24 September 2015 at the State Apartments of Kensington Palace in London. It was hosted by Olivia Wayne of Sky Sports.
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