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Woot

Woot, Inc.
Subsidiary
Industry Retail
Founded 2004
Headquarters Carrollton, TX
Key people
Matt Rutledge, Founder (and former CEO)
Products Electronics, Household Goods, etc.
Revenue US$164 million (2008)
Increase 39.7% from 2007
Number of employees
140
Parent Amazon.com
Website woot.com

Woot (originally W00t) is an American Internet retailer based in the suburb of Carrollton, Texas in Dallas. Founded by electronics wholesaler Matt Rutledge, it debuted on July 12, 2004. Woot's main web site generally offers only one discounted product each day, often a piece of computer hardware or an electronic gadget. Other Woot sites offer daily deals for t-shirts, wine, children's items, household goods, and two other sites that offer various items. On June 30, 2010, Woot announced an agreement to be acquired by Amazon.com.

Woot's tagline is "One Day, One Deal". Originally, Woot offered one product per day until its stock of that item is sold out, or until the product is replaced at midnight Central Time with the next offering. If a product sold out during its run, the next item would not appear until midnight, except during Woot-Off promotions. However, post acquisition from Amazon, if a product sells out fast enough(generally before Noon CST), a new product will be offered for purchase. Products are never announced beforehand. This sales model means that defective products cannot be replaced, only refunded. The company also does not provide customer support for the products it sells; in case of problems, customers are advised to seek support either from the manufacturer or through the online user community on the Woot forums.

Woot operates within the one-deal-a-day business model. Customers may buy up to three of the day's item, although the site has occasionally limited product quantity to one per customer. Woot does not reveal sales figures unless the item sells out or a new item is for sale. Except for Shirt.woot, items are shipped only to the United States, using FedEx Ground, FedEx SmartPost, or United Parcel Service. All items, regardless of size or weight, are shipped for a flat fee.


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