Wooly Willy

Wooly Willy is a toy in which metal filings are moved about with a magnetic wand to add features to a cartoon face. The toy was originally manufactured in Smethport, Pennsylvania and was launched on the toy market in 1955. It remains in production as of 2016.

Funny Face, Brunette Betty, and Dapper Dan were similar toys.

Wooly Willy is "a face printed on cardboard under a bubble of plastic filled with metal filings that could be moved with a magnetic wand to create features like beards, mustaches, and shaggy eyebrows on the face."

The brothers Donald and James Herzog developed Wooly Willy while working in the Smethport Specialty Company, their father's toy production company, in Smethport, Pennsylvania, United States. The company produced tops, horseshoe-shaped magnets, and other toys until the vacuum forming devices of the 1940s and 1950s allowed the company to manufacture air-tight containers of transparent plastic. Such containers kept Wooly Willy's metal filings from leaking out and moisture that would rust the metal from leaking in. The artwork for the first Wooly Willy was created by artist Leonard Mackowski of nearby Bradford, Pa. His signature is found hidden in the grass on the reverse side. The Broadfield Toy Co., Inc., of Hempstead, New York, United States created a similar toy called Whiskers in 1925.

Priced at US$0.29, Wooly Willy was successfully launched on the market in 1955. A buyer for G. C. Murphy dime store chain initially purchased six dozen of the toy and expected not to sell them for a year. The buyer called Herzog just two days later and ordered a dozen thousand for nationwide distribution.F. W. Woolworth Company also distributed the toy. More than 75 million Wooly Willies have been sold.

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