Women's Media Center
 |
|
| Formation | 2005 |
|---|---|
| Founders |
Jane Fonda Robin Morgan Gloria Steinem |
| Type | 501(c)(3) nonprofit |
| Headquarters | United States |
| Services | Women's rights |
|
Official language
|
English |
| Website | womensmediacenter.com |
Women's Media Center (WMC) is a 501(c)(3) nonprofit women's organization in the United States founded in 2005 by writers and activists Jane Fonda, Robin Morgan, and Gloria Steinem. Led by President Julie Burton, WMC's work includes advocacy campaigns, media and leadership training, and the creation of original content.
The Women's Media Center “works to ensure women are powerfully and visibly represented in the media” and “to diversify the media in its content and sources, so that the stories and perspectives of women and girls are more accurately portrayed.” The organization convenes panels, issues reports, organizes grassroots campaigns, and meets with media outlets to address issues of women’s representation and general diversity.
In response to the report from the American Psychological Association's Task Force on the Sexualization of Girls, the Women's Media Center partnered with over 10 other organizations to organize the Sexualization Protest: Action, Resistance, Knowledge, also known as the SPARK Summit. The SPARK Summit was a day-long event to speak out and to push back on the sexualization of girls while igniting a movement for girls’ rights to healthy sexuality. The SPARK Summit took place on October 22, 2010 at Hunter College in New York City.
In 2008, WMC launched the Progressive Women’s Voices media and leadership training program to connect qualified, authoritative women experts to editors, reporters, producers, and bookers. SheSource, WMC’s online database of over 500 women experts, serves journalists looking for female sources, commentators, and guests.
WMC acts as a watchdog for sexism in the media and develops campaigns to advocate for fair and balanced coverage. During the 2008 presidential election, WMC released a video “Sexism Sells but We’re Not Buying It,” along with a petition campaign to call attention to sexism against female candidates during the primaries. Another video, “Media Justice for Sotomayor,” discusses racist and sexist media coverage during the 2009 confirmation hearings of Supreme Court Justice Sonia Sotomayor.
On August 31, 2010, the WMC partnered with the Women's Campaign Forum Foundation and the Political Parity Initiative of the Hunt Alternatives Fund to launch Name it. Change it. (NICI), a ground-breaking national campaign that addresses sexism in the media targeted at female politicians and political candidates. NICI aims to ensure accountability through a coordinated rapid response network to dramatically decrease incidences of media misogyny.
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