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Winn-Dixie (supermarket)

Winn-Dixie Stores, Inc.
Subsidiary
Industry Supermarket/Retail
Founded 1925
Headquarters Jacksonville, Florida, U.S.
Number of locations
495
Key people
Products Grocery, Bakery, Dairy, Deli, Floral, Frozen Food, General Merchandise, Meat, Pharmacy, Produce, Seafood, Liquor
Revenue $10 billion (2014)
Number of employees
About 41,000
Parent Southeastern Grocers
Website www.winndixie.com

Winn-Dixie Stores, Inc. is an American supermarket chain headquartered in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on FY2009 estimated sales of $7.3 billion by Supermarket News. and was ranked the 45th largest retailer in the United States based on 2012 revenues by Stores magazine. Winn-Dixie operates approximately 500 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has had its present name since 1955 and traces its roots back to 1925.

Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties—one of the widest assortments. Winn-Dixie has been known as "The Beef People" throughout its lifetime. In its advertising and print media, Winn-Dixie uses the brand promises of "Fresh Checked Every Day" for its Jacksonville DMA, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu País", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.

Winn-Dixie was listed in the S&P 500 and had been traded on the under the ticker symbol "WIN" since February 18, 1952, prior to filing for Chapter 11 bankruptcy in 2005. The company was traded under the symbol "WINN" on the NASDAQ before its purchase. The bankruptcy left the chain with fewer stores than it had in the late 1960s.


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