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Willowbrook Mall (Wayne, New Jersey)

Willowbrook Mall
Willowbrook Mall - Wayne, New Jersey.jpg
Location Wayne, New Jersey, United States
Opening date 1969
Owner General Growth Properties
No. of stores and services 200
Total retail floor area 1,520,000 ft²
No. of floors 2 (Bloomingdale's and Macy's are 3 floors)
Parking Parking lot with 8,000 spaces
Public transit access Bus transport New Jersey Transit bus: 11, 28, 191, 193, 194, 195, 197, 198, 704, 705, 712, 748, 871, 874
Website www.willowbrook-mall.com

Willowbrook Mall is a two-level shopping center located in Wayne, New Jersey, United States. It is near the intersection of U.S. Route 46, Route 23 and Interstate 80. The mall opened in 1969 and was expanded or renovated in 1970, 1988, 2006, and 2015. The mall has over 200 retail establishments and a gross leasable area (GLA) of 1,514,000 ft², and is the fourth-largest shopping mall in New Jersey (tied with Monmouth Mall).

Owned by General Growth Properties, the mall's anchors include Bloomingdale's, Lord & Taylor, Macy's and Sears. Its restaurants include California Pizza Kitchen, Cheesecake Factory, and Ruby Tuesday.

With blue laws in effect in Bergen County, and nearby shopping haven Paramus imposing even stricter Sunday-sales restrictions of its own, Willowbrook Mall has benefited from the spillover of shoppers on Sunday.

Construction of a 100,000 ft² Ohrbach's store in 1968, joined by a Sears, were the original anchors of what was designed as a two-level, 110 store, indoor shopping mall, encompassing 1,500,000 ft².

The opening of Willowbrook Mall came at a time when many shoppers were avoiding trips to downtown areas to shop over safety concerns. Early radio spots for the mall called it "the new downtown", and it featured anchor stores that were also located in nearby downtown Newark, or within the Wayne city limits (Bamberger's, Ohrbachs, and Sears). The Bamberger's branch opened in the fall of 1967 (before the rest of the mall), and with Newark just having dealt with race rioting in the summer of 1967, many shoppers defected to the Willowbrook location. These stores were later joined by Stern's, which had a location in downtown Paterson, New Jersey at the time (as well as a store in the Preakness section of Wayne that they operated separately).


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