William Sterling was an Australian producer and director.
Sterling was born in Sydney, one of two brothers. When his father was killed during World War Two, Sterling left school to work in a chartered accountant's office. He served in the Royal Australian Navy then did a Bachelor of Arts at Sydney University, with Honours in English and History. He was going to be a teacher but then got a job as liaison officer between the ABC and the Department of Education. He began writing and producing radio plays, and in 1956 moved into directing television at the ABC.
In 1965 he went to the USA for a study tour, worked for three months with CBC Toronto, then settled in the UK.