William S. "Bill" Price III is one of the three co-founders and a partner emeritus of TPG Capital, formerly known as the Texas Pacific Group, which is one of the largest private equity firms globally.
Prior to co-founding Texas Pacific Group in 1993, Bill Price was Vice President of Strategic Planning and Business Development for GE Capital. Prior to this, Price was a partner and co-head of the Financial Services Practice of Bain & Company.
In 1993, Price teamed up with David Bonderman and James Coulter to complete the leveraged buyout of Continental Airlines. Price would be involved with all of TPG's investments, most notably Beringer, Continental Airlines, Petco, Ducati and Grohe.
In 2006, Price announced that he would scale back his work at TPG to focus on personal pursuits including his holdings in wine vineyards. Price is currently proprietor of Classic Wines, LLC and Price Family Vineyards, LLC, which has invested in Durell Vineyard, Gap's Crown Vineyard, Walala Vineyard,Kistler Vineyards,Three Sticks Wines and Lutum. Bill Price is currently chairman of Gary Farrell Vineyards & Winery, and was chairman of Kosta Browne from 2009 through 2015.