William Pickford (1861–1938) was an English football administrator, who played an important role in the early development of The Football Association.
Pickford was born in Lancashire and was initially interested in rugby before, in 1878, he was invited to attend a football match between Blackburn District and Bolton. Remembering this later, Pickford wrote:
I fell in love with 'soccer' at once. The players were not bunched together half the time in struggling heaps, but each man in his place, like chessmen, and the footcraft, passing and speed fascinated me.
He joined a local club where he became a regular goalscorer for the reserve team and was soon promoted to the first team. Having lived in Bournemouth with his family as a nine-year-old he returned there in his early 20s where he joined Bournemouth Rovers.
Pickford was employed by the Bournemouth Guardian as a bookkeeper before being asked to write reports on local football matches. He became aware of the South Wilts Football Association and suggested that a similar organisation should be formed to administer football in the area around Bournemouth. In 1884, at a meeting held at Wimborne, the "South Hants and Dorset Football Association" was formed. This association lasted three years before two separate associations were formed in 1887, with the Hampshire F.A. being responsible for the administration of football throughout Hampshire and the Isle of Wight.
Pickford was Secretary of the newly formed Hampshire F.A. and became its treasurer the following year, retaining this post until near the end of his life. He played a large part in the spread of interest in football in Hampshire and was considered the "father of football in Hampshire", his name being "synonymous with football in Hampshire".
He soon became involved in football at a national level, becoming a member of the council of the Football Association. He became a Vice-President of FIFA and a member of the International FA Board before becoming president of the Football Association in 1937, until his death the following year. As such, he was the last commoner to hold this position, with all subsequent presidents being members of royalty.