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William Matson Roth

William Roth
Roth-Trowbridge-Freeman 1967.jpg
United States Trade Representative
In office
March 24, 1967 – January 20, 1969
President Lyndon Johnson
Preceded by Christian Herter
Succeeded by Carl Gilbert
Personal details
Born William Matson Roth
(1916-09-03)September 3, 1916
San Francisco, California, U.S.
Died May 29, 2014(2014-05-29) (aged 97)
Petaluma, California, U.S.
Political party Democratic
Spouse(s) Joan Osborn
Children 3

William Matson Roth (September 3, 1916 – May 29, 2014) was a shipping executive, special ambassador for trade, member of the ACLU executive committee, and Regent for the University of California. He is credited with the preservation of Ghirardelli Square in San Francisco.

He was born in San Francisco, California, the son of Lurline Matson Roth and William Philip Roth. His maternal grandfather was William Matson, the founder of the Matson Navigation Company.

In 1962, Roth and his mother purchased Ghirardelli Square in fear that it would be torn down and replaced with condominiums. They hired a landscape architectural firm to convert the factory with its historic brick structure into a retail complex. It was considered to be the first major adaptive re-use project in the United States. Ghirardelli Square was later listed on the National Register of Historical Places to preserve for future generations.

In 1966, he was targeted along with Clark Kerr and Elinor Raas Heller by a fellow Regent, Edwin Pauley, for his alleged "ultra-liberal" views.Ronald Reagan made the Free Speech Movement and Opposition to the Vietnam War on the Berkeley campus one of his major campaign issues.

At the first Regents' meeting after Reagan's election, Kerr was fired, with all the governor's new appointees voting for termination. Roth remained a member of the Regents' Board for many years, and was deliberately late for Reagan's last meeting in 1974, to avoid voting on a resolution of approval for the outgoing governor.


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