William Goode (merchant)

H. A. & W. Goode was one of the largest regional department stores in the early days of South Australia, with stores in Yankalilla, Aldinga, Willunga, then finally and most notably in Port Pirie. Its principals were three brothers, Henry Abel Goode, William Goode and Benjamin Powell Goode, all born at Kyre Magna, in Worcestershire, sons of farmer William Goode.

The Goodes who emigrated from Kyre Magna (also called Kyre Wyard, and now just inside Herefordshire) were: Thomas Goode of Canowie Station, Henry Abel Goode, William and Benjamin Powell Goode on the Hope in 1858, Charles Rufus Goode (of Port Pirie) on the Princess Helena in 1860, and Matthew Goode (of Willunga) on the South Australian in 1868. Also on the South Australian was their sister Ann. Another brother, Samuel (d.1878) and a sister Elizabeth (c. 1837 – 1912) remained behind. Elizabeth married Alfred John Prince Porter, a master tailor, moved with him and her brother Samuel, also a tailor, to Newcastle-upon-Tyne, England, and had ten children. Her second child Alfred John Porter joined the Goodes in Australia in about 1883. The youngest, Eva, married one David Herbertson: their descendants subsequently moved to Australia.

Three brothers, Thomas, Henry, and Benjamin arrived in South Australia in 1858, after a voyage of 122 days in the sailing vessel Hope. William found employment in the wholesale and retail drapery business Goode Bros., on Rundle Street (where Charles Birks & Co. later stood), owned by his cousins Matthew and Charles Henry Goode. The wholesale business moved to Stephens Place, and later became Matthew Goode and Co. William and his brother Henry were with the firm for six years.

On leaving his cousin's employ William and Henry bought general stores at Aldinga and Yankalilla, (licences granted in 1879) employing their brother Benjamin to manage for them at Yankalilla. Business boomed and Benjamin was admitted to the partnership. A second shop was bought in Aldinga, and one at Willunga, and the four establishments returned a profit.

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