Will it Blend
| Will It Blend? | |
|---|---|
 |
|
| Genre | Viral marketing, Paid programming |
| Created by | George Wright Tom Dickson |
| Written by | Kels Goodman, Bruce Carlson |
| Starring | Tom Dickson |
| Country of origin | United States |
| Original language(s) | English |
| Production | |
| Producer(s) | Kels Goodman |
| Location(s) | Utah |
| Camera setup | Kels Goodman |
| Production company(s) | ITV Studios Global Entertainment |
| Release | |
| Original network | YouTube |
| Picture format |
360p (2006-2009) 720p HD (March 2010 - June 2010) 1080p HD (June 2010 - present) |
| Original release | October 30, 2006 – present |
| External links | |
| Website | www |
360p (2006-2009) 720p HD (March 2010 - June 2010)
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
At some point during the blending process, a subtitle appears stating whether or not the particular items are safe to blend at home. Golf balls, marbles, cell phones and cubic zirconia, for example, are not safe. These show the subtitle "Don't try this at home". On the other hand, 24 credit cards, ice, and a McDonald's Big Mac Extra Value Meal are safe to blend. These show the subtitle "Please try this at home." He usually starts the blender after he says "I'm going to press the [Subject] button." While the item is being blended, Dickson smiles and waits. When the process is finished, Dickson frequently warns viewers not to breathe the smoke or dust that results when blending unsafe items by saying "[Subject] smoke, don't breathe this!" At the end of each video, the contents are emptied out onto a worktop, at which point the caption "Yes, it blends!" appears.
One of the most famous Will it Blend? creations is the "cochicken", which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola (without the can). Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's Today and served to Meredith Vieira.
Popular fan requests for the show include blending either another blender or a crowbar. It is highly unlikely that either would blend, and this probably means that neither would even be attempted, because of the nature and purpose of the show—marketing Blendtec products. A demonstration video featuring the anticipated crowbar was interrupted by a cell phone, to which Dickson responds by stuffing the entire crew's cell phones into the blender and blending them instead. A clip showing Dickson struggling to blend a crowbar can often be seen in the opening of earlier episodes. On the episode airing December 21, 2012 (Entitled: "Will it End?"), Dickson attempted to blend his Blendtec Total Blender with the new Blendtec Designer. Only footage of the blender base being blended was shown before a testcard was shown, effectively ending the video. The show has attempted to blend increasingly unlikely items, such as a six foot garden rake and a sealed can of soda.
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Wikipedia