Wilfred Von der Ahe
| Wilfred Luer Von der Ahe | |
|---|---|
| Born |
May 9, 1910 Los Angeles, California |
| Died | November 20, 1998 (aged 88) Studio City, Los Angeles |
| Resting place | Holy Cross Cemetery, Culver City, CA |
| Alma mater | Loyola Marymount University |
| Occupation | Founder and owner of Vons, businessman, Philanthropist |
| Known for | Creating the first supermarket |
| Spouse(s) | Mary Jane Von der Ahe (m. 1934–98) |
| Children | 4 |
| Parent(s) | Charles Von der Ahe, Linda Luer |
Wilfred Luer Von der Ahe (May 9, 1910 – November 20, 1998) was a German American entrepreneur, best known as the co-founder of the Vons supermarket chain in Southern California.
Von der Ahe's parents were Charles T. Von der Ahe (1883–1973) and Linda Luer (1887–1973). He was one of eight children, with five boys and three girls: Theodore, Wilfred, Karl, Walter, Virginia, Clyde, Muriel, and Dorothy.
Von der Ahe was married to Mary Jane Von der Ahe (1911–2006, née Smith) in 1934, and they remained married for 64 years until his death. They had four children and 18 grandchildren.
Von der Ahe's father Charles had opened Vons Groceteria in 1906, and expanded to 87 stores by 1928, but he sold the business a year later. A few years later, Von der Ahe and his brother Ted (Theodore) convinced their father Charles provide financial backing, and they opened the Vons Grocery Company in 1932. In 1948, Vons opened a pioneering store which offered self-service, pre-packaged produce, meat, and deli items, which has been called by some the first supermarket and established Vons and Von der Ahes as leaders in the industry. Many features of supermarkets today, such as volume buying, the big store, the open refrigerated case, centralized meat-cutting, and the cent-off food coupon stem from the early days of competition between Vons and Ralphs. By 1958, Vons was the third-largest grocery chain in the Greater Los Angeles Area. When the company went public, Vons had annual sales of $100 million and 28 stores. In 1960 it acquired the sixth-largest competitor Shopping Bag Food Stores, a merger that was challenged by the Federal Trade Commission on antitrust grounds. In 1966 the United States Supreme Court ruled against Vons in United States v. Von's Grocery Co. (384 U.S. 270), forcing a re-divestiture of the stores. The Von der Ahe family sold the chain to Household Finance Corporation in 1969. In 1970, Vons had 128 stores, making it the 2nd largest supermarket chain in southern California behind Safeway. By the end of 2011, Vons had 325 stores across Southern California and Nevada.
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