Wholesome Wave

Wholesome Wave is a U.S. nonprofit organization that creates partnership-based programs that enable underserved consumers to make healthier food choices by increasing affordable access to health, locally and regionally grown foods. The organization addresses complex problems through simple solutions with a vision towards healthy, affordable food for all. Wholesome Wave operates two nutrition incentive programs, the Double Value Coupon Program and the Fruit & Vegetable Prescription Program, which tackle the issue of affordability for underserved consumers. Accessibility is emphasized through their supply chain work with food hubs, retail outlets and convenience stores. Wholesome Wave's innovative programs address the complex issues of food insecurity, farm viability, economic vitality of local communities, and diet-related diseases. Wholesome Wave was founded in 2007 by Michael Batterberry, Gus Schumacher and Michel Nischan.

The Obama administration named Wholesome Wave as one of five major strategy groups making a difference in the fight against childhood obesity in its “White House Task Force on Childhood Obesity Report to the President” and Guidestar's Philanthropedia named Wholesome Wave one of 18 outstanding nonprofits combatting childhood obesity.

Wholesome Wave programs increase access to affordable, healthy, locally-grown fruits and vegetables for underserved consumers. Wholesome Wave programs work with community-based organizations in 27 states and D.C.

Wholesome Wave’s hallmark initiative is the Double Value Coupon Program (DVCP). DVCP is a national network of nutrition incentive programs that operate at farmers markets in 25 states and D.C. These programs allow federal benefit consumers – those who receive SNAP (formerly known as food stamps), Women, Infant & Children (WIC) vouchers, and Senior Farmers Market Nutrition Program (FMNP) vouchers, to receive a monetary incentive when they spend their benefits at farmers markets on locally grown produce. Consumers increase their purchase and consumption of healthy foods, farmers see increased revenue, and dollars stay within the local economy. This program was initiated in 2008 at 12 farmers' markets in California, Connecticut and Massachusetts.

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