Who You Selling For
| Who You Selling For | ||||
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| Studio album by The Pretty Reckless | ||||
| Released | October 21, 2016 | |||
| Recorded | 2015–16 | |||
| Studio | Water Music Recording Studios, Hoboken, New Jersey | |||
| Length | 51:46 | |||
| Label | Razor & Tie | |||
| Producer | Kato Khandwala | |||
| The Pretty Reckless chronology | ||||
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| Singles from Who You Selling For | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AllMusic |   |
| Rock Sound | 6/10 |
Who You Selling For is the third studio album by American rock band The Pretty Reckless, released on October 21, 2016 by Razor & Tie.
In early September 2015, frontwoman Taylor Momsen confirmed that the band was working on new material in the studio. Momsen co-wrote all the songs with lead guitarist Ben Phillips, while the album was produced by longtime collaborator Kato Khandwala. Writing for the album began shortly after the completion of two years of touring in support of the band's second studio album, Going to Hell (2014). "We had so much we wanted to say, it was like shaking a can of soda on tour, and then when we started writing we cracked the seal", Momsen said. "The touring life is very isolating. You look at the world through a bus or airplane window. But music is the healing factor. It's the one thing that is grounding and a true companion through the forest. It saved us—again."
The album's title, Who You Selling For, and its release date were officially announced on August 9, 2016. Regarding the title, Momsen said, "For me, it's a question that challenges what I'm doing with my life. It questions the meaning of my actions whatever they are. It also defines the record in a grander way by asking the listener to look into the meaning of each song past the obvious." She also explained that the cover art is "a very direct representation of how I feel at the moment. I wanted it to be artistic and emote how I'm feeling at this junction in my life. An artist came to me with this image, and it was just perfect! The artist is a close friend who wants to remain anonymous, but they had heard the record and worked based off of the music to create that image."
The lead single from Who You Selling For, "Take Me Down", was released digitally on July 15, 2016, and was serviced to US active rock radio on July 19. When the single topped Billboard's Mainstream Rock chart on the issue dated November 5, 2016, The Pretty Reckless became the first act to send its first four entries to number one on that chart, as well as the female-fronted group with the most number ones. "Oh My God" was released on September 9, 2016 as the album's second single. In support of the album, the band has embarked on a tour across the United States, which kicked off on October 20 in Tulsa, Oklahoma, and will wrap on December 6 in Los Angeles.
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