Who, What, Wear

Who What Wear is the leading online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. Through trend reports, celebrity style guides, wardrobe how-tos, and the latest in fashion news, Who What Wear is your one-stop style resource.

Who What Wear began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a global media brand that extends beyond the site including newsletters, social publishing, and a clothing, accessories, and shoe line sold exclusively at Target. Who What Wear is a property of the media, marketing, and consumer brands company, Clique Media Group (CMG), which is headquartered in Los Angeles with offices in New York, London, Sydney, and Toronto. Media brands, MyDomaine (lifestyle), Byrdie (beauty), Obsessee (social-only Gen Z community), and CollegeFashionista (collegiate publishing internship) also fall under the parent CMG umbrella. CMG was founded by former ELLE editors, Katherine Power and Hillary Kerr and Power currently serves as the CEO. Kerr and Power have co-authored three books: Who What Wear: Celebrity and Runway Style For Real Life (Abrams, September 2009), What To Wear, Where (Abrams, March 2011), and The Career Code (Abrams, May 2016).

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