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White Ribbon Alliance for Safe Motherhood

White Ribbon Alliance
WRA HLOGO Color.jpg
Formation 1999
Type International Coalition
Leadership
Betsy McCallon, Executive Director
Governance
Steve Crom, White Ribbon Alliance Board Chair
Website whiteribbonalliance.org

The White Ribbon Alliance (WRA) is a nonpartisan, non-profit and non-governmental membership organization that aims to decrease maternal and newborn death globally.

Over a decade ago, White Ribbon Alliance formed because the voices of women at risk of dying in childbirth were not being heard. The Alliance rapidly grew, as thousands of people and groups joined the network, speaking as one voice, identifying problems in their own communities and finding specific solutions at a national level across Africa and Asia.

The mission of the White Ribbon Alliance is to inspire and convene advocates who campaign to uphold the right of all women to be safe and healthy before, during and after childbirth.

The White Ribbon Alliance (WRA) is an international coalition of individuals and organizations formed to promote increased public awareness of the need to make pregnancy and childbirth safe for all women and newborns in developing, as well as, developed countries. Membership is free, and anyone can join by registering through the WRA website. The WRA began in 1999 through the efforts of a group of individuals and organizations committed to raising awareness of the over 500,000 needless deaths each year due to pregnancy and childbirth complications. The WRA’s advocacy efforts grew from 1999 to 2009 into a global movement with thousands of individual and organization members in over 100 countries.

'Mothers Day Every Day:The Campaign for Healthy Moms and Newborns: A US-based campaign launched February 27, 2009 and sponsored by The White Ribbon Alliance and CARE calling for greater U.S. leadership to accelerate progress toward safe and healthy pregnancy and childbirth globally. Many influential leaders are members of the Mothers Day Every Day Advisory Committee such as co-chair Donna Shalala, president of the University of Miami and former Secretary of U.S. Health and Human Services; co-chair Ann M. Veneman, Executive Director of UNICEF; Maria Cino, former Deputy Secretary of the United States Department of Transportation; and Mark R. Dybul, co-director and distinguished scholar at the O’Neill Institute for National and Global Health Law and former United States Global AIDS Coordinator.

Million Mums: This campaign launched on March 22, 2009, Mother’s Day in the UK, to raise awareness about maternal death globally. The campaign has two simple aims: To sign up a million people and raise a million pounds to prevent women from dying in pregnancy and childbirth. The campaign has high profile support from Sarah Brown and from a host of celebrities including Davina McCall, Sarah, Duchess of York, Claudia Winkleman, Eve Pollard, Kirsty Young, Helena Christensen, Lauren Laverne, Mariella Frostrup, Meera Syal, Myleene Klass, Naomi Campbell, and Bill Nighy. The Duchess also designed a special pin for the campaign available to the first 25,000 people that donate.


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