White Revolution (India)

Operation Flood, launched in 1970, was a project of India's National Dairy Development Board (NDDB), which was the world's biggest dairy development program. It transformed India from a milk-deficient nation into the world's largest milk producer, surpassing the USA in 1998, with about 17 percent of global output in 2010–11. In 30 years it doubled milk available per person, and made dairy farming India’s largest self-sustainable rural employment generator. It was launched to help farmers direct their own development, placing control of the resources they create in their own hands. All this was achieved not merely by mass production, but by production by the masses.

The Anand pattern experiment at Amul, a single, cooperative dairy, was the engine behind the success of the program.Verghese Kurien, the chairman and founder of Amul, was named the chairman of NDDB by the then Prime Minister of India Lal Bahadur Shastri. Kurien gave the necessary thrust using his professional management skills to the program, and is recognized as its architect.

Operation Flood is the program behind "the white revolution." It created a national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay, by cutting out middlemen. The bedrock of Operation Flood has been village milk producers' co-operatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included:

Operation Flood was implemented in three phases.

Phase I (1970–1980) was financed by the sale of skimmed milk powder and butter oil donated by the European Union (then the European Economic Community) through the World Food Program. NDDB planned the program and negotiated the details of EEC assistance. During this phase, Operation Flood linked 18 of India's premier milksheds with consumers in India's major metropolitan cities: Delhi, Mumbai, Kolkata and Chennai, establishing mother dairies in four metros. Operation Flood – I was originally meant to be completed in 1975, actually spanned the period of about nine years from 1970–79, at a total cost of Rs.116 crores. At the start of Operation Flood-I in 1970 certain aims were kept in view for the implementation of the programs: Improving the organized dairy sector in the metropolitan cities Mumbai (then Bombay), Kolkata (then Calcutta), Chennai (then Madras) and Delhi through marketing, increasing producers' share of the milk market, and speeding up development of dairy animals in rural areas to increase both production and procurement.

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