White Cube

White Cube is a contemporary art gallery owned by Jay Jopling with two branches in London: Mason's Yard in central London and Bermondsey in South East London and one in Victoria City, Hong Kong Island. The Hoxton Square space in the East End of London was closed at the end of 2012 and the São Paulo gallery in 2015. The gallery became famous curating Damien Hirst, Tracey Emin, Marc Quinn and other internationally recognized artists.

White Cube is owned and run by the art dealer Jay Jopling (an Old Etonian and son of a Conservative MP) who, until September 2008, was married to artist Sam Taylor-Wood. It was first opened in a small, square room in May 1993 in Duke Street, St James's, a traditional art dealing street in the West End of London. In that location there was a gallery rule that an artist could only be exhibited once. The gallery achieved its reputation by being the first to give one person shows to many of the Young British Artists (YBAs), including Tracey Emin.

In April 2000 it moved to 48 Hoxton Square, a 1920s building that had previously been occupied by the small publishing company Gerald Duckworth & Co. In 2002 an extra two stories (750 m²) were added by hoisting a prefabricated unit on top of the existing structure.

The Hoxton/Shoreditch area has been popular with the Young British Artists (YBAs) since the 1990s, at which time it was a run-down area of light industry. More recently it has undergone extensive redevelopment with clubs, restaurants and media businesses. Hoxton Square is a prime site with a central area of grass and trees, which the vicinity is mostly lacking.

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