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Where It Hits You

Where It Hits You
Where It Hits You, Jim White Album Cover.jpg
Studio album by Jim White
Released 2012
Genre Alternative Country
Length 58:05
Label Yep Roc
Producer Jim White
Jim White chronology
Transnormal Skiperoo
(2007)
Where It Hits You
(2012)
Professional ratings
Review scores
Source Rating
Allmusic 3.5/5 stars link
Any Decent Music? 7/10 stars link
Drowned In Sound 7/10 stars link
PopMatters 7/10 stars link
Uncut (magazine) 8/10 stars link

Where It Hits You is the 2012 album, and 6th solo studio project, by Southern American singer-songwriter and guitarist Jim White. The album was mixed and mastered by John Keane. Guest vocalists on the album include members of the bands Ollabelle, Shak Nasti, and The Heap. There are several guest musicians that helped craft the distinctive and full Alternative Country sound typical of White's productions. The effort and collaboration seems to have been worth while, as the album has received numerous favorable critical reviews, just missing the top ten on Exclaim!'s Best Albums of 2012: Folk and Country.

White has stated that he went out on his own and produced and financed the record, feeling that there was no one telling him what he had to do after he left the Luaka Bop record label. As producer of the album, White raised money for funding the project through Kickstarter noting that he ran out of money for the project mid-way though production.

In an interview posted by Yep Roc, the label through which the album was released, he talks about the project. Musing on the title of the album he states "Titles never come easy to me, but this one did. Long before I recorded a single note I knew what I'd call it. That name, it was just in the air."

Encompassing the tone and content of the album, White stated "I had written these songs over the course of a year full of the emotion and hope . . . " In another interview White expounds "How can, on one record, I expect people to listen from one to the next? It made sense to me – a record is a representation of your psyche at a point in time and space. I think there was a lot of sorrow on the outside, but in the center of me there is still some sense of joy and celebration." The somber songs on the album are certainly part of the landscape but there are also several upbeat, even rousing tracks as well.

The album was released on CD, MP3, FLAC, and Vinyl LP (180 gram double LP), and was sold in available bundled packages including a t-shirt and mini poster, all with artwork produced by White. Packaging for the album included labeling "featuring 'Infinite Mind' and "Sunday's Refrain'", the former of which was promoted to radio. Purchase of the album directly from Yep Roc included bonus digital tracks.


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