Wheels Car of the Year

Wheels is a monthly Australian automotive magazine that has been published continuously since 1953. Since 1963, it has awarded the title of Car of the Year (also commonly referred to as "COTY") to new cars on an annual basis, except in 1972, 1979 and 1986 when—under the stewardship of the then-editor, Peter Robinson—no newly released car in those years was considered worthy of the award. It is considered Australia's most prestigious automotive award, which the publisher contends, is the world's oldest continuous motoring award of its kind.

The original intention of COTY was to promote excellence in the Australian car-manufacturing industry, dominated by Ford, Holden, Chrysler, Datsun and Toyota. With the fuel crisis in the 1970s, European makers also based in Australia, such as Renault and Volkswagen, began closing their local assembly plants. With a shrinking local manufacturing base and reliability and quality issues that affected Australian-made cars, Wheels changed the basis of the award to include imported cars. At first, this was condemned by the local industry, unions and media, however, the approach permitted local products to finally be judged on a global basis. This, in turn, is claimed to have contributed towards a more competitive local industry and sees each winner heavily advertised as a COTY winner.

For 1963, the French Renault 8—which was built in many countries including Australia—became the inaugural COTY winner.

The withholding of the award in 1972 and 1979 twice coincided with the release of a new Ford Falcon (the XA and XD series). On the second occasion, as the Falcon (XD) was a sales success and leading candidate for the 1980 COTY award, the then deputy manager of Ford Australia, Edsel Ford II, took out a 1-page advertisement in Wheels magazine, depicting the Falcon and other contenders as lemons and stating "There are times when being a lemon is not a bitter experience at all". This was both in answer to the award's withdrawal against the Falcon and Wheels' cover for March 1980, which was a four-wheeled lemon under the title "NO CAR OF THE YEAR".

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