What It Takes: The Way to the White House () is a book about the 1988 presidential election in the United States written by Richard Ben Cramer. It was published in 1992.
Cleveland Plain Dealer: "Quite possibly the finest book on presidential politics ever written, combining meticulous reporting and compelling, at times soaringly lyrical, prose."
San Francisco Chronicle: "The ultimate insider's book on presidential politics...an unparalleled source book on the 1988 candidates."