What Are Records?

What Are Records?
Founded	1991
Founder
Distributor(s)	Select-O-Hits
Genre	Various
Country of origin	America
Location	Boulder, CO
Official website	www.whatarerecords.com

What Are Records? (or W.A.R.?) is an independent record label located in Boulder, CO. Founded in New York City in 1991 by owner (former director of A&R at EMI.), the company relocated to Boulder in 1994.

W.A.R.? has released over 100 records of a diverse group of artists including Frank Black (of the Pixies), Bill Burr, Stephen Lynch, The Samples, Maceo Parker, Melissa Ferrick, and Whitest Kids U' Know. The mission of W.A.R.? is to sign few acts to devote the company’s resources to them, be truly independent, and to be aligned with the company’s artists in every aspect of career development.

What Are Records? was founded in Gordon’s New York City loft in 1991. From the beginning, W.A.R.? fostered a direct-to-stores and direct-to-consumers distribution strategy Friend of Gordon and The Samples then-manager,Ted Guggenheim, urged W.A.R.? to sign The Samples and they soon were among the first signings to the label. Other early acts included comedian Stephen Lynch, funk saxophone legend Maceo Parker (known for playing in James Brown’s band), former Squeeze frontman Glen Tilbrook, Grammy/Tony nominated composer and piano man David Yazbek, inspirational singer/songwriter David Wilcox, and singer/songwriter Melissa Ferrick.

Gordon relocated the company to Boulder, Colorado in 1991 and has been operating out of the offices designed by architect Charles Haertling ever since

Stephen Lynch
The Whitest Kids U' Know
Trace Bundy

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