"What's Forever For" is a song written by Rafe VanHoy and first recorded by England Dan and John Ford Coley on their 1978 album Dr. Heckle and Mr. Jive.

The song saw its biggest success when it was recorded by American country music artist Michael Martin Murphey. It was released in June 1982 as the third single from his album, Michael Martin Murphey. "What's Forever For" was Murphey's first of two number ones on the country chart. The single went to number one for one week and spent 16 weeks in the country top 40. On the Hot 100, "What's Forever For" peaked at number 19 on the Billboard Hot 100.

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