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Wetpaint

Wetpaint
Subsidiary
Industry Internet technology (2006-present)
Founded October 2005
Headquarters New York, NY, U.S.
Products
Revenue Venture capital funded
Owner Function(X)
Number of employees
65
Website www.wetpaint.com

Wetpaint was named by Time Magazine as one of the 50 Best Websites of 2007.

In March 2008, Wetpaint added social networking features.

In July 2009, Wetpaint laid off 15 of their 56 employees. An additional 9 employees, including co-founders Kevin Flaherty and Alex Berg, were laid off in December. The company also decided to refocus the website on professionally created content. Both steps were taken as a result of declining online ad revenue.

In December 2011, the company announced the Wetpaint Social Distribution System.

In December 2013, Wetpaint was acquired by Viggle, an entertainment rewards platform, which was shortly renamed to its former name, Function(X).


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