Private | |
Industry | Amusement park operator |
Founded | September 30, 1984 |
Headquarters | Gold Coast, Queensland |
Owner | Village Roadshow Theme Parks and CNL Lifestyle Properties |
Wet'n'Wild is a brand used for many water parks across the world owned by Village Roadshow Theme Parks and CNL Lifestyle Properties. It is not to be confused with the Wet 'n Wild brand originally owned by SeaWorld creator George Millay or Wet 'N' Wild Waterworld, a stand-alone water park in Anthony, Texas.
The Wet'n'Wild brand originates from Wet'n'Wild Water World on the Gold Coast, Australia. It first opened in 1984 as Cade's County Waterpark, before being renamed to Wet'n'Wild in 1987 after a licensing agreement was reached with chain of Wet 'n Wild water parks overseas.
In 2008, Village Roadshow Theme Parks, the owners of Wet'n'Wild Water World, began to explore opportunities to expand the brand. One proposal was to acquire Aussie World and redevelop it into Wet'n'Wild Aussie World; however, these plans were cancelled. Internationally the company acquired the Hawaiian Waters Adventure Park in the United States. The park was rebranded to Wet'n'Wild Hawaii the following year. At around the same time, the company also purchased WaterWorld Safari, investing $30 million in the park relaunched as Wet'n'Wild Phoenix. Village Roadshow's ownership of Wet'n'Wild Hawaii was short-lived, as the park was sold to CNL Lifestyle Properties for an undisclosed sum in 2009. Village Roadshow Theme Parks, however, continued to operate the park.