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Weider Publications

Joe Weider
Joe Weider.jpg
Joe Weider
Born Joseph Weider
(1920-11-29)November 29, 1920
Montreal, Quebec, Canada
Died March 23, 2013(2013-03-23) (aged 92)
Los Angeles, California, United States
Other names The Master Blaster
Occupation Publisher, Fitness Icon, Nutrition Business pioneer
Known for Creating: The Mr. Olympia Contest & The IFBB
Height 5 ft 10 in (1.78 m)
Spouse(s) Betty (m. 1961–2013, his death)
Children Lydia Ross
Relatives Ben Weider (brother, deceased)
Eric Weider (nephew)
Website www.joeweider.com

Joseph "Joe" Weider /wdər/ (November 29, 1920 – March 23, 2013) was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of the Mr. Olympia, the Ms. Olympia and the Masters Olympia bodybuilding contests. He was the publisher of several bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness and Shape, and the manufacturer of a line of fitness equipment and fitness supplements.

Weider was born in Montreal, Quebec, Canada, to Louis and Anna Weider, Polish-Jewish immigrants from the town of Kurów, Poland. He published the first issue of Your Physique magazine as a teenager in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.

He married Hedwiges "Vicky" Uzar; together they had one child, Lydia Ross (mother to Weider's three grandchildren), and subsequently divorced in 1960. During his marriage to Vicky Uzar he had met Betty Brosmer, who was then the highest paid pin-up girl in the U.S. In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe together authored books on bodybuilding. Joe, Betty and Ben together were the co-founders of the International Federation of BodyBuilders.


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